Penulis: Eko Purwanto | Editor: Dwi NR
KENDAL | inspirasiline.com
Pemerintah Kabupaten (Pemkab) Kendal menggelar Expo UMKM Digital di Pendopo Tumenggung, Kamis (3/6/2021). Kegiatan diikuti 50 pelaku usaha mikro kecil menengah (UMKM) yang siap menjalin kerja sama dengan digital platform.
PROGRAM UMKM Digital merupakan salah satu pencapaian 100 hari program Bupati Kendal Dico M Ganinduto.
Bupati Dico M Ganinduto mengatakan, program UMKM Digital untuk mengembangkan UMKM supaya lebih maju, utamanya dalam pemasaran, supaya lebih mudah dan cepat. Untuk itu, Pemkab melakukan MoU dengan salah satu digital platform ternama.
“Semua UMKM di Kendal yang produknya sudah bagus, saya harapkan harus siap go digital, karena di era industri 4.0 ini mau nggak mau harus mengikuti zaman dan harus siap. Maka dari itu, kami berkolaborasi dengan semua pihak, dan Pemkab Kendal memastikan UMKM di Kendal harus siap untuk go digital,” harapnya.
Bupati Dico mengatakan, Pemkab berkomitmen memajukan UMKM yang ada di Kabupaten Kendal. Untuk memudahkan pendampingan, maka di tiap kecamatan dan desa akan dibentuk Forum UMKM.
“Kami sedang menyiapkan sebanyak 50 produk UMKM unggulan Kendal untuk ekspor ke luar negeri,” katanya.
Kepala Dinas Perindustrian, Koperasi, Usaha Kecil dan Menengah (Disoerinkop dan UKM) Kabupaten Kendal Kun Cahyadi mengatakan, untuk membantu pelaku UMKM yang ingin menjalin kerjasama dengan digital platform, bisa mendaftar melalui Mal Pelayanan Publik (MPP).
Dengan demikian, diharapkan akan semakin banyak para pelaku UMKM menggunakan jasa digital platform agar usahanya semakin maju dan berkembang.
“Semua UMKM di Kendal yang berminat untuk memasarkan produknya lewat platform, kami beri kesempatan, silakan datang ke Mal Pelayanan Publik untuk mendaftar,” jelasnya.
Kerja sama dengan digital platform sudah menjadi kebutuhan di era digital. Apalagi dalam kondisi pandemi yang cenderung orang tidak keluar rumah, sehingga penjualan bisa dilayani secara online.***
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